SEO » Damien Franco On Photography

How’s Your URL Looking?

Aug 092008

Found this article through Connie Benson Bensen. There are other community strategy links to check out, but I wanted to look at this one in particular.

Do write posts on how to use features of your product.
Do write about what is happening in the industry or reaction to relevant news.
Do provide readers with an inside lane behind your operations.
Do offer RSS or Email updates
Do engage with your readers via comments
Do blog about topics with authority
Do ask a colleague to proof your blog for spelling, grammar, and your possibly offensive jokes
Don’t just copy and paste a press release
Don’t attack your competition
Don’t write about internal promotions or corporate back slapping. “GO TEAM! You Rock! You’re a legend! We’re all f*cking great!” are fine for internal communications but not for general consumption.

Excerpt from “http://aloa.uplink-web.com/?p=55″ article on PR tips for startups. Read the article it’s good. There is one thing I want you to take specific note of. Looking at the url of the blog post shows that they are not using their blog software to it’s full potential. The specific url for the post is ?p=55 which is absolutely just terrible. All that tells search engines is that this is the 55th post on the blog. It contains no information as to what the blog post is about. This can easily be remedied in WordPress by assigning the “permalinks” to “day and name” or “month and name”.

This option can be found under settings/permalinks and works wonders for your blog.

Had this blog been properly set up the url would have looked something like “http://aloa.uplink-web.com/2008/08/08/10-20-pr-tips-for-startups”
which of course tells search engines that on 08/08/2008 an article was written pertaining in some way to PR or public relations, it’s a tips article, and it’s targeted to startups. Much better than “this is the 55th post written on this blog”.

Note: The 2.0 won’t do much because puctuation doesn’t show up in url’s generated by wordpress.

Make sure you properly set up your permalinks. Every bit of SEO helps.

Venting

local View Comments

May 222008

I’m really frustrated with my apartment complex management team right now. It’s been several months that we’ve been trying to get several things fixed to no avail. At last contact they seem to be trying to work with us, but I’m not going to hold my breath. If this doesn’t turn around quickly and professionally I will resort to standards below my usual nice guy routine. I’m not afraid to start a complaint website about their company and hold off rent in the process. I’ll use every SEO tactic in the book to ensure that both the company I speak of and any shareholders or future investors know exactly what’s been going on.

Here’s the deal. I live in one of the most expensive apartments in my town and that in itself should warrant stellar customer service and support. The sub par treatment we’ve received has been atrocious.

I wonder what the local newspaper thinks about this? I happen to know a reporter over there and I know they love this kind of stuff. The customer service in this whole town has gone down the toilet. Isn’t customer service and overall friendliness supposed to be a staple in small town USA?

Sounds like a new column for the newspaper is in order. I might be making a couple of phone calls after I hit publish.