Forget that donating your artwork can be a gracious and generous act in and of itself and consider whether or not it works as a good marketing strategy.

I’ve seen arguments on both sides and haven’t really made the decision for my works as of this moment.  I can certainly see how donating art to local charities and worthy causes could possibly increase your exposure.  Most charity drives are filled with people in the “higher end” of a community.  At least on the hosting side.

Would you give your fine art to charity?

Artists get hit up for this all the time.  Just remember that you can only write off the “costs” of making the artwork, not the actual worth.  That really stinks.  I think more artists would be willing to donate artwork if they got to write off the actual value.  I know I would.


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  • Actually, charity is a great marketing tool for fine art portrait artists because we donate, say $1000 worth of "services". The clients who are actually interested in our work bid at the auction. We then get a high end client, lots of exposure, and can then upsell to our average sale, say it's $8,000. The $1,000 was a small price to pay for all the brochures handed out, the publicity, the new client (who will refer friends and family), etc. Non-portrait fine artist maybe can find a similar way of donating "part" of the total sale to help make up for the loss.
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