Damien Franco dot Com » Blogs Aren’t Web Journals Anymore

Blogs Aren’t Web Journals Anymore

Posted on August 21, 2008
Filed Under Blogging |

I was speaking with a co-worker that I really hadn’t had a chance to get to know before hand. Somehow the conversation of “future” came up and I asked what her plans were.

She expressed an interest in Journalism.

Naturally I asked her if she blogged and she gave me that sort of look I tend to get from people that still think blogs are personal. You know the type. They were first introduced to a blog through MySpace or something like that. Maybe they even tried their hand with a couple of posts about their feelings and hopes and dreams. Then they give up on it because no one is reading it and maybe they posted something they shouldn’t have.

The simple truth:

Most people still think blogs are personal journals or diaries. They have no desire to read blogs and no desire to write blogs.

Most people don’t realize that blogs have changed dramatically in the past couple of years. Blogs are used for business purposes in all aspects across the globe. They are used to create leads for sales, drive traffic to websites, build personal branding, sell artwork, and more.

Most people don’t realize that the website they turn to, everyday for their news or gossip or whatever, is in fact, run on a blogging platform. As more people realize that blogging is no longer “web journaling” and it becomes more and more mainstream, business persons will begin to build blogs.

What does that mean to you?

Quite simply it means that the sooner you get your blog going, the more established it will be. That’s called authority.

Are you an authority figure in your community? Do you want to be? How would blogging help to establish these things for you in your particular field?

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